A new competitor enters the ongoing wars: the food web.
Discovery launches a streaming service in partnership with Amazon called Food Network Kitchen, which will cost $ 6.99 per month (or $ 59.99 per year) and includes live cooking classes taught by cooks like Martha Stewart, Bobby Flay and Guy Feary. Subscribers will be able to attend up to 25 live cooking courses per week and access more than 800 on-demand cooking classes and 3000 step-by-step video tutorials. Food Network Kitchen will also include a curated selection of shows such as Good Eats, Borefoot Contessa, and The Pioneer Woman. The service will launch in late October and will be available for Android and iOS devices.
As part of a three-year agreement, the app will be integrated into Amazon Alexa devices like the Echo Show, which people use mainly as smart displays in their kitchens. Users will be able to stream Food Network programs on their devices and ask Alexa to keep the recipes they want to try. Subscribers will also be able to use the app to buy recipe ingredients and deliver them to their homes through Amazon Fresh, Peapod and Instacart, according to The Wall Street Journal .
Seven dollars a month sounds like a lot for just one channel, and it seems weird that the shows wouldn't just be connected to Amazon's own streaming service, but the Food Network claims to be specifically modeling its live-model Peloton classes. , Peloton, despite the high barrier to entry of its $ 2445 stationary motorcycles and membership of $ 20 a month, is "strangely profitable" (in the words of its own CEO), and its instructors are almost celebrities with cult followers . In doing so, the Food Network takes care of the power of their personalities, and the $ 7 streaming fee makes sense when viewed as an exceptional membership, giving fans a chance to interact with their favorite stars.
Netflix can get Seinfeld in 2021 and Apple TV Plus can have all, for example, 10 shows – but only Food Network Kitchen will give users the ability to communicate with Guy Feary and they ask him questions about live cooking. I imagine it's the equivalent of your Food Network favorite, who makes Instagram Live, but with much better streaming quality (you ever sat on Instagram Live, didn't want to go out right away?). And maybe that's all it's worth to pay.