revealed more details about its compact pickup truck called the Maverick on Tuesday. It is electrified. And it’s cheap. Both are surprising. Still, investors are not bidding on shares. It takes a day to catch your breath.
shares (ticker: F) closed 1.6% to $ 15.62 on Tuesday. The
Dow Jones Industrial Average
finish roughly flat. To date, Ford’s stock is growing by about 78%. Shares of Ford fell 0.8% on Wednesday.
Much of the EV news is already available. Its profits have so far been fueled by previous reports of electric vehicles and data. Shares, for example, have risen about 25 percent since the company unveiled its all-electric F-150 in May.
Tuesday’s muffled reaction to a new electrified vehicle is not surprising for another reason. Investors already knew a message was coming. Ford annoyed its new compact truck on June 3 and said it would release more details today.
On June 3, Ford called it “the vehicle you didn’t see coming.” Investors certainly did not expect an announcement of a new product last week. The shares ended 7.2% that day.
Overall, the stock is about 73 cents higher, or about 5% since Maverick was discovered.
Investors have learned that the new truck is a hybrid electric and will start under $ 20,000. This is impressive. Usually, the addition of electric motors and batteries increases the cost of cars, and a $ 20,000 truck is uncommon these days. The Honda Ridgeline starts at about $ 36,000. The Chevy Canyon starts at about $ 26,000.
“Maverick’s product offering is like nothing else out there … with a five-person room, a standard all-hybrid city-economy hybrid engine that beats the Honda Civic,” said Todd Eckert, marketing manager for Ford’s truck group. the company’s news release. “We believe this will be attractive to many people who have never considered a truck before.”
Analysts and investors will need to understand the likely average cost of the transaction – and what the profit margin for an electrified car of $ 20,000 could be.
Write to Al Root at firstname.lastname@example.org