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Ford sales fell 1.6% due to unpopular cars, but truck, SUVs, SUVs



Ford's first-quarter sales fell 1.6% from a year earlier, but sales of trucks, vans and sport utility vehicles grew, the company said Thursday.

9659003] US retail car sales, which exclude sales to car companies and other commercial businesses, are expected to drop by about 5 percent during the first quarter, according to JD Power and LMC Automotive

While sales volumes are softening, for cheap cars, customers are still paying remarkably high prices for cars, said Thomas King, senior vice president of J.D. Power's data and analytics division. Prices are hitting monthly records while total retail sales of vehicles that cost below $ 25,000 are expected to fall 12 percent in the US

That rang true for Ford, which saw demand for its more expensive trucks and SUVs tick up during the quarter. Sales of Ford's pickup trucks, vans and SUVs, including Lincoln SUVs, made up 83 percent of total vehicle sales during the quarter.

Pickups alone, led by its popular F-150 line, accounted for almost half of Ford's total volume with the average sales price of $ 47,454, the company said.

"Customers continue to choose high series and the latest technologies, Ford and SUV sales rose 4% and 3.5% respectively, while Lincoln SUV sales jumped by 23.2%.


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