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Ford unveils pricing of active hands-free support system



Cadillac’s super cruise beat Tesla’s autopilot feature in the Consumer Report’s rating for current hands-free technology. However, another contender is ready to join the battle soon enough.

As early as June this year, Ford announced the arrival of its Active Drive Assist (ADA) system, which promises hands-free driving by 2021. Blue Oval wants to keep that promise and publish additional details about this self-driving feature, including pricing and availability in Ford cars .

In a previous announcement, the US automaker mentioned that hands-free technology will be available in the Ford Mustang Mach-E in 2021 and other models. As it turns out, the best-selling American Ford F-150 is that another model that will be available for public use by the third quarter of next year.

The ADA system will be part of the Ford Co-Pilot 360 Active 2.0 package, which is standard on the F-150 Limited, while buyers of the Lariat, King Ranch and Platinum can have this as an option of $ 1,595.

On the other hand, the Mustang Mach-E will get this feature as standard for the CA Route 1, Premium and First Edition variants. Those who choose the Select arrangement can choose to add an ADA, taking advantage of the $ 3200 Comfort and Technology package.

Even better, those who choose to add the feature as an option, even before it becomes available, can choose to add the Ford Co-Pilot360 Active 2.0 Prep Package. This means that their vehicles will be offered with a forward-facing camera and radar sensors. When the ADA system becomes available by Q3 2021, these owners will simply need to use an on-air update to activate the technology in their cars.

The Ford Co-Pilot360 Active 2.0 training package for the F-150 is priced at $ 895, including an early $ 100 incentive. The on-air software update will cost owners $ 600, which comes with a three-year service period.

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Beyond the three-year service period, Ford said owners have the opportunity to purchase “the connected service at competitive prices to continue to enjoy Active Drive Assist and receive new improvements through the Over-the-Air Update.”

Ford’s ADA system will work using the already available intelligent adaptive cruise control in tandem with Stop-and-Go centering and speed sign recognition. The one at the helm will then be monitored by a camera aimed at the driver to ensure that the eyes do not stop on the road. The ADA system works only on pre-qualified sections of divided highways called Hands-Free Zones, covering more than 100,000 miles of North American roads.


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