Sinclair President and CEO Chris Ripley said in a statement that the company has been aiming to cash in on the growing sports betting market for some time, and this was underscored by the addition of regional sports networks last year when they were acquired by Disney.
“We are working to develop an innovative experience that changes the way people think and watch live sports on all our platforms,” he said. “Bally’s, with its strong brand, first-class technology platform for sports books and expansive market access, is the ideal partner to help us change the paradigm of watching sports in all our assets … In the future, live sports consumers can to look forward to a more dynamic and engaging sports experience … This partnership perfectly positions our sports portfolio to take full advantage of the changing behavior of the audience. “
Probably a big advantage for Sinclair and Bally̵
And some in St. Louis are getting used to sports betting. Alton’s Argosy Casino was the first local venue to appear on board in March, followed by Casino Queen in East St. Louis. The legalization has also led to the formation of key partnerships between two local gamblers and major gambling operators, Queen with DraftKings and more recently Fairmount Park with FanDuel. Fairmount plans to add a sports book to its long-running horse racing schedule.