CLEVELAND, Ohio – Fox Sports and SportsTime Ohio have been renamed Bally Sports.
Sinclair struck a long-term deal with casino operator Bally’s for the naming rights to its regional sports network stable, which includes cable homes for gentlemen and Indians. The 10-year deal is valued at $ 85 million, according to the New York Post.
The deal, announced Wednesday, finally puts an end to the common misconception that 21
More importantly, the partnership means that Bally’s will integrate its gambling content into Sinclair property broadcasts, which includes 190 local TV stations, and will ultimately allow fans to gamble live on games from their TVs. Bally recently acquired Bet.Works, a sports betting and iGaming company, for $ 125 million to develop this.
“This agreement represents an opportunity for a revolution in the American sports betting, gaming and media industry,” Suo Kim, chairman of the board of directors of Bally’s Corporation, said in a press release.
“Bally’s, with its strong brand, the leading technology platform for sports books and expansive market access, is the ideal partner to help us change the paradigm of watching sports in all our assets,” added Chris President and CEO Chris Ripley. “By integrating elements of the game that allow the audience a more personalized and interactive gaming experience, users of live sports can expect more dynamic and engaging sports in the future.”
Ripley has been talking about the idea of integrating betting into the game, which is popular in Europe, into game broadcasts since Sinclair acquired sports networks.
“If you are interested in games, we will add additional statistics, the ability to make props in the game, field by field, game by game,” he told Reuters in May 2019. You can play together and bet while watching. “
Just don’t expect to see these features when the Cavaliers tip for the Bally Sports Ohio season (final name to be determined) in December. Sports betting is now legal in some form in 22 states, but not in Ohio, where efforts to get through the cabinet have stopped.
However, the infusion of new content and capital from Bally’s could be the match that resumes talks between Sinclair and YouTube TV, Hulu, FuboTV, Sling and Dish to bring back the sports channels on these platforms.