Frank Ocean went to Instagram during the first presidential debate on Tuesday night, encouraging his fans to vote.
The “Chanel” singer took another step forward and revealed that his website BLONDED.CO has been transformed into a voter registration resource.
Ocean, 32, last posted on Instagram in January, advertising goods on his website.
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In a rare return, he wrote in his Instagram Story: “The debate is ongoing. Everything feels fake. The problem is, it’s not. Donald [Trump] is president and may not leave the White House, even if he loses the race, some say. “
The Grammy winner continued: “Please vote. Watching it be downloaded will be a lot more fun than this debate.
“If you’re not registered, drag up to BLONDED.CO, the form only takes 2 minutes to fill out. Good night,” the Pink + White artist said.
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The Ocean website used to be used only for promotions, tour announcements and merchandise, although now the focus is on whether its fans should vote.
The homepage has been redesigned to include a Vote.org voter registration tool and links for people to check their registration status, see the early voting calendar, apply for voting by mail, and receive election reminders.
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This is not the first time that the singer “Thinkin Bout You” has taken additional measures to attract people to the ballot box.
During the 2018 midterm elections, Ocean announced that it would appear in pop-up stores in Atlanta, Miami, Houston and Dallas to give fans free merchandise if they prove they have registered.
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Ocean’s call for voter registration came after several celebrities appeared on social media Tuesday night and took into account the debate between President Trump and former Vice President Joe Biden as they fought for votes ahead of election day on November 3rd.