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FTC sues Match for alleged use of fraudulent ads for love interests



Match does not allow paid subscribers to receive emails from these shady accounts.

The FTC also accused the Match of failing to properly disclose the hoops that unrestricted users must jump to qualify for a free six-month subscription. The match also did not provide an easy way to cancel, officials said, and those who challenged fees through their banks turned out to be banned. In a statement, she said the agency had "misrepresented" the company's emails and used "cherry-picked data" to make its claims. Instead, emails were the result of bots, spam and other perpetrators.

Whether this argument flies or not is another question. The FTC's argument is not that Match sends messages intentionally, but that there are different standards for spam based on whether or not you are a paid user. If regulators can show that Match intentionally let spammers slip, then the company may have as much trouble as if it sent those emails on purpose.


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