Trading provider Gazelle withdrew from online trading in February, and now the company has said it is changing its mind. Gazelle again accepts online trading on iPhones, Samsung phones, Google Pixel and iPad devices and other tablets on its website, the company confirms from On the edge. The program resumed accepting new offers on April 5th, a Gazelle spokesman said.
“Earlier this year, we announced that we would no longer offer our option to trade Gazelle. After careful consideration, including feedback from customers like you, we decided to keep Gazelle Trade-In. Today we are happy to say: “We̵
Gazelle has emerged as one of the leading retailers in the smartphone era. But its business model did not do well when the U.S. mobile phone business underwent major changes from two-year contracts and device purchases to phone leasing and trading programs with operators and device manufacturers such as Apple.
Gazelle announced back in December last year that it would end its online phone trading program on February 1, 2021, although at the time the company said it would continue to operate its personal trading kiosks through the parent company ecoATM. Gazelle confirmed in an email to customers that it will not return its prize program. “We will continue to assess market conditions and keep you informed if this changes,” the email said.