BRONX, New York – New York State sues the largest electronic cigarette manufacturer in the country, Jules Labs, claiming that a San Francisco-based company used fraudulent and misleading marketing to target teenagers and failed warned about the adverse health effects associated with its products.
'Juul took a page from Big Tobacco's book by engaging in fraudulent business practices when marketing and promoting its products, and illegally selling its products to minors through its website and retail stores nationwide causing a large number of New York youths to become addicted to nicotine, "read a case filed Tuesday in New York State Supreme Court.
The complaint ̵
Rev. Andrew Cuomo, DN.Y., signed a bill last year July, which raised the age to 21 for anyone looking to buy tobacco or e-cigarettes, and the bill went into effect on November 13. But demand for Juul products – small e-cigarettes known for their high nicotine content – is bigger than ever among the students of high schools and colleges.
Last fall afternoon, at the main gates of the University of the Bronx, Dylan, a 19-year-old college student, stopped at a bodyguard after class for his daily purchase — a soda, sandwich, and a mint-flavored bag of mint.
"You see it everywhere. Outside the dormitories and campuses, they look like cockroaches, ”he said of the discarded pods and casings that flooded the sidewalks and streets on campus and off corners.
Dylan's experience was not unusual. He is part of a growing number of underage people across the country whose usual use of vape products is a serious health concern, according to several doctors interviewed by Fox News.
The legal age to buy e-cigarettes and vape products is 18 years in 28 states. In 18 states and the District of Columbia, the required age is 21. The minimum legal age for buying in four states – Alabama, Alaska, Nebraska and Utah – is 19, though Utah indicates it plans to increase the age to 21 by July 2021.
According to the State of New York, the University of Ford has banned smoking in all campus buildings.
NICOLE SAPHIER: OUR E-cigarettes were also not allowed within 50 feet of the "entrances or exits of buildings and facilities owned or leased on-campus and off-campus buildings and facilities"  THE CHILDREN ARE IN THE MIDDLE MEETING CRISIS – ARE WE REALIZED?
"Violating this policy may impose university sanctions and other fines on students," Fordham spokesman Bob Howe told Fox News. Howe said the school will notify the New York Police Department when it learns of off-campus violations related to the sale of tobacco and vaping products.
Despite Fordham's written policies, the use of Juul on campus is widespread. Fox News interviewed seven students, all of whom said they used Juul and often reported seeing others smoking the product at many locations on and off the Fordham campus.
"If I hang out with one of my friends and they have one, I want to use it," said a freshman student identified as Calvin. "In general, you always interact with people, so the temptation is to always be there."
Erika, a senior and former Juul user, referred to many of Juul's tastes as if they were candy. "Mint is the most popular scent," she told Fox News. Days later, on November 7, Juul announced that it was suspending the sale of mint-flavored pods after a widely-publicized National Smoking Survey in 2019, making mint one of the most used flavors among high school students.  The hold holds the representation of an anti-inflammatory policy may take the requirement of age 21
The use of electronic cigarettes is a social situation. Students claim that it is easily accessible to anyone and that Yul is often shared among many people.
Michael, the elder, stated that he preferred to "get away" from others rather than buy his own Jules, he said. That would save money, considering that a pack of four Juul costs $ 15.99 and the device itself, which includes a charger, costs $ 14.99. Juul's products are often sold more at off-campus body shops.
Peel pods – the most common electronic cigarette among young people – vary in the amount of nicotine they contain. Some pods, for example, contain 5 percent nicotine compared to others that have 3 percent. Consumers can buy a pack of two or four pods, and the nicotine in each cartridge is equivalent to a pack of 20 cigarettes according to the manufacturer.
The Centers for Disease Control and Prevention (CDC) recently reported that Vitamin E acetate may be the culprit for the "multi-stage outbreak" of "electronic cigarette or vaping, the use of a lung-related product" otherwise known like EVALI.
"This is the first time we have discovered a potential chemical of concern in biological samples from patients with these lung injuries," CDC officials said in a Nov. 8 news release.
The CDC announced that it "continues to recommend that people not use electronic cigarette or vaping products containing THC, especially from unofficial sources such as friends, family, personal or online dealers." THC is the main psychoactive substance in marijuana.
Several doctors interviewed by Fox News expressed serious concern about the long-term use of electronic ciga retets, especially among young people.
"We know that nicotine can affect the developing brain," Dr. Jen says Cadell, family physician and associate professor at Universi etiquette in Rowan. RECORD LOW THAT THE RESTORATION PRICES: CDC
"We don't fully know [the extent] but we know things like attention and memory," may be affected, she said. have side effects and withdrawal symptoms as a result of nicotine vaping. "
Dr. Melody Pirzada, a pediatric pulmonologist at NYU Winthrop Hospital, who was among the first doctors treating vaping injuries, emphasized the highly addictive nature of electronic cigarettes.
"Electronic cigarettes, if they are nicotine, are very addictive," Pirzada tells Fox News, "because nicotine is the third most addictive substance in the United States, [along with] cocaine. "
She added," We know from an older generation that stopping cigarettes is very difficult. Now, electronic cigarettes with nicotine are a huge problem, a big addictive tool. "
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directly related to the use of electronic cigarettes; back, shoulder and chest pain; fever; shortness of breath; and digestive problems such as nausea and vomiting.
Cowell, Pierzada, and Dr. Peter Shields, deputy director of the Complex Cancer Center at Ohio University Medical Center, said electronic cigarettes were widespread among high school and college students.
"Unfortunately, it's on a similar rise because it's the most 'now' among teens," Pirzada says.
While most undergraduate students would hide the habit from their parents, Rebecca, a junior college student, said she told her mother because she needed help fighting her addiction.
"I confessed to her because I wanted her to control me more," she said.
"It's really hard to chill a shotgun – almost impossible," Rebecca continued. "I just have these wishes."
She added, "When I smoke cigarettes, I usually smoke two to three a day. With Juul, I smoke a whole cup of Juul a day, which is like 20 cigarettes. This is such a big difference. "
Juul, for its part, does not appeal the minor use of its products. In a statement to Fox News, a Juul Labs spokesman said: "Juul Labs exists to give older smokers an alternative to burning cigarettes, and we do not want non-nicotine users of any age to use Juul products."  The statement goes on: "We focus on reducing the use of minors, investing in research, developing technology to limit access to minors."
However, parents and doctors allege that Yul intentionally marketed its products for young adults and teens, without warning them of the potential health risks, despite the company's claims to the contrary.
These claims led to the first wrongful death judgment. Last October, Jul was sued by a Florida mother who blamed the company for her son's death. According to the case, 18-year-old Daniel Wakefield, who was addicted to Jules and was hospitalized three times for respiratory complications, died in his sleep from breathing problems in August 2018.
Some of the students interviewed by Fox News said that they considered these stories to be cautionary tales and encouraged others to refrain from using e-cigarettes.
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"Don't do it," said Calvin, "Most people who do, wish they never did."
] EDITORIAL NOTE: College underage students interviewed by Fox News speak on condition of anonymity and their names are changed in this report to protect their identities.