"The strategy for" awake "business will be a big issue in 2019 as money is there," said Scott Galloway, founder of Gartner L2 Business Research and a marketing professor at New York University.
P & G is trying to position itself as a brand that can connect to younger consumers looking for companies that are consistent with their beliefs.
"P & G is in the business to sell products, looking for the company's long-term reputation," said Andrew Gilman, CEO of CommCore Consulting.
"Important discussions can be difficult discussions and we do not deviate from that," said Damon Jones, vice president of global communications and advocacy at P & G.
"This is the best one can get
"You look sharp … You came so far … Son of a … You are the champion. Gillette. The best that a man can get, "says the hymn in the ad
P & G's new ad" Believe "includes a voice telling about bullying, playing, sexual harassment and masculinity. the good that one can get
"We can not hide from it. We are going too long. We can not laugh at him doing the same old apologies. "Then, in direct connection with the #MeToo movement, the place says," Something has finally changed. "It closes with scenes of men who break battles, Brian Reber, Professor of Leadership in Crisis Communication at the University of Journalism, Grady, says Gillett recognizes her role in creating a problem. "Gillette implicitly says," We understand, we are part of from him. "This is the most unusual thing.
P & G is not the only company that (1969007) Nike (NKE) has recently turned Colin Cappernik into ads, relying on his own storyline storyline to stand out in the store, and in 2017 he launched a campaign "Equality" with the participation of athletes such as LeBron James, Serena Williams and gymnast Gabi Douglas.An announcement included Alicia Case, who sang Sam Cook "The change will come."