General Motors is now ready to unveil the all-electric Hummer truck sometime in the fourth quarter of this year, after scratching the original May 20 due to the COVID-19 pandemic. But in the meantime, the company (and the GMC brand under which the resurrected Hummer will be sold) is irritating the side profile of the truck – along with a more traditional SUV version without a pickup bed.
The Hummer silhouettes appeared in a new ad that GMC released on Wednesday, shortly after GM’s parent announced financial results for the second quarter of 2020. GM reported a loss of nearly $ 800 million for the quarter, which is better than expected. given the company ̵
GM announced earlier this year that it was reviving the Hummer brand for a formidable 1,000-horsepower pickup, confirming months of rumors and reports that the millennial surplus icon is back. The truck will be one of the cornerstones in GM’s $ 20 billion electric vehicle. It will be properly equipped, with GMC saying on Wednesday that the new Hummer will introduce the second generation of GM’s state-of-the-art driver assistance system, the Super Cruise. It is also powered by the Ultium modular electric vehicle platform, which GM introduced in March, which uses a battery that can scale up to 200kWh.
The Hummer pickup plans to start production at the end of 2021, with deliveries starting shortly thereafter. That’s right, when Tesla’s Cybertruck has to hit the road, and just a few months after the launch, EV Rivian will begin delivering its own electric pickup and SUV. There is currently no time frame for the Hummer SUV.
While it may seem ridiculous to bring the Hummer brand back to a world where temperatures and pedestrian deaths are rising, the potential gains are likely to be hard to resist GM. Sales of trucks and SUVs are also increasing rapidly, and carmakers are also making the most money. (To note, GM said Wednesday that the average transaction price for its pickups in full increases by $ 1,526 compared to the first quarter of this year, despite the pandemic and the ensuing recession.) Backed by the desire of automakers to lend for more than half a decade, U.S. customers are increasingly suffocated by large, expensive vehicles like Hummer. As a leader in the company’s new fleet of electric vehicles, there may be no safer bet – except for the full-size Chevy electric pickup, which is also in the works.