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GM has updated its logo for the fifth time in history for the upcoming electric transition campaign

GM launched a huge campaign this week in the United States and will be deployed in stages worldwide to highlight the automaker’s transition to electrification. The campaign was made by McCann, as well as the logo and type, which were developed internally. This is a big change and will cover all of its products, including its old ICE vehicles.

EV’s marketing campaign for everyone in EV

GM says its new “All in” campaign sets “an optimistic and inclusive tone for the company’s future EV and focuses on three topics”


  • Exciting new generation of buyers and accelerating the adoption of electric cars;
  • Demonstrate GM ‘s leadership of EV, which includes a $ 27 billion investment in EV and AV products by 2025 and the launch of 30 new EVs worldwide by the end of 2025; and
  • Emphasize the scope, performance and flexibility of the Ultium platform.

Deborah Wall, GM’s chief marketing officer, manages the “fee”:

There are times in history when everything changes. Bending points. We believe that such a question lies ahead for the mass acceptance of electric vehicles. Unlike ever, we have the solutions, capabilities, technology and scale to put everyone in EV. Our new brand identity and campaign are designed to reflect this.

Influence of GM

GM led Malcolm Gladwell, author of Turning pointto highlight the upcoming maritime change in the industry. Gladwell will hold talks with GM President Mark Royce at CES next week, which should be interesting. Gladwell, along with Cody Rigsby from Peloton’s fame and influential figures as a professional surfer and shark survivor Bethany Hamilton and gamer Erin A. Simon will also appear in GM commercials and promo videos.

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