One of Super Motors’ two ads for General Motors this year will include a Cadillac Lyriq. In this provided screenshot of the Cadillac Lyriq ad, it appears to be located in the fictional neighborhood of the 1990 film “Edward Scissors.”
DETROIT – General Motors will broadcast two commercials during this year̵
One of the 60-second ads will include the company’s new focus on electric vehicles – GM’s first corporate location in more than a decade – while the other will include the automaker’s luxury Cadillac brand and its upcoming Lyriq EV crossover.
GM recently launched a new advertising campaign redesigned its corporate logo to better represent its pivot for electric vehicles, including 30 new models worldwide with a $ 27 billion investment in electric and autonomous vehicles by 2025. The redesigned logo accompanies a new “all in” slogan.
“General Motors creates traffic by making electric cars fun, desirable and accessible to people in every area of life,” said GM Chief Marketing Officer Deborah Wall. “We are excited to demonstrate the tremendous energy and enthusiasm behind our commitment to electric cars by appearing at this year’s Super Bowl with GM and Cadillac.”
A GM spokesman declined to discuss further details about the commercials, which are likely to be released before their national broadcasts during the Super Bowl LV next Sunday between the Tampa Bay Buccaneers and Kansas City Chiefs.
Cadillac chief marketing officer Melissa Grady said separately that the brand’s Super Bowl ad “will surprise and delight audiences by carrying an iconic piece of pop culture history into the future.” She said it would include Lyriq, as well as the company’s Super Cruise hands-free system for the driver. This will be Cadillac’s first Super Bowl commercial since 2012.
This will be GM’s second consecutive year of advertising during the Super Bowl. A year ago, the company introduced its GMC Hummer EV electric pickup. NBA star LeBron James starred in the 30-second ad and annoyed the new vehicle, which is expected to go on sale this fall.