GM says it has sold out or, more appropriately, kept the Edition 1 or the first year of production of its new GMC Hummer EV electric pickup for just an hour.
But how many trucks are we talking about here?
Last night, GM officially launched its GMC Hummer EV, an all-electric “super truck” with a mileage of up to 350 miles and a starting price of $ 80,000.
Prior to the launch of the electric pickup, GM led the start of production in the fall of 2021 – making it one of the most aggressive deadlines in the race to launch electric pickups.
However, GM confirmed yesterday that the GMC Hummer EV will be launched with a slow release only with a special edition 1
Each year thereafter, a new, cheaper version of the electric truck will be released, leading to the base version of $ 80,000 in 2024 – 3 years after the release of Edition 1.
Here is a breakdown of the 4 different models of the Hummer EV pickup:
|HUMMER EV2 (Spring 2024)||HUMMER EV2X (Spring 2023)||HUMMER EV3x (Autumn 2022)||HUMMER EV EDITION 1 (autumn 2021)|
|MSRP: $ 79,995||MSRP: $ 89,995||MSRP: $ 99,995||MSRP: $ 112,595|
|Range 250+ miles and 625 hp.||Range 300+ miles and 625 hp.||300+ miles range and 800 hp||Range 350+ miles and 1000 hp.|
|• Opportunity to help the super cruise driver†
• HD Surround Vision†
• Digital key
• 22 ″ wheels with 35 ″ tires
• Infinity Roof
• Rear window
• MultiPro rear door ™
• Adrenaline mode
• 400 volt DC fast charging capability†
|• 4-wheel steering
• Adaptive air suspension
• Extraction mode available†
• Adaptive traffic control
• 800 volt DC fast charge†
|• Torque vectoring
• 22 ”premium wheels
|• Watts to freedom
• Extreme off-road package
• 800 volt DC fast charging, up to 350kW – charging nearly 100 miles in 10 minutes
• Infinity roof with modular transparent sky panels
• Exclusive interior badge
• White exterior
Unlike the Tesla Cybertruck, GM decided to open reservations for an electric pickup with a $ 100 deposit at last night’s launch.
Within about an hour after the start of reservations, GM showed the Hummer EV Edition 1 reservations as “full”
The carmaker says people can still be added to the truck’s “waiting list” for Edition 1.
While it is impressive to sell or book a version of the truck that represents the first full year of production in just one hour, GM does not disclose the number of trucks it plans to produce in the first year or what is open for reservations.
I’m not surprised that there will be a lot of interest in this truck, even with the higher price.
It is not for everyone. Here we are talking about a massive truck with exceptional off-road capacity.
There are many people who do this and are willing to pay over $ 100,000 for the type of specifications that GM promises here.
I’m glad that now for the first time they have a fully electric option for it.
With that said, I suspect that GM has not opened as many booking slots in Edition 1 and may be planning a fairly small volume in 2021-2022.
I wouldn’t be surprised if GM targets 5,000 or fewer Hummer EV Edition 1 trucks.
However, I think GM will be able to sell future versions of the truck with low to medium 5 digits per year.
What do you think? Let us know in the comments section below.
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