Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Business https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Goodbye, Fox Sports West. Hello, Bally Sports

Goodbye, Fox Sports West. Hello, Bally Sports

For 35 years, Southern California sports fans have watched home teams play on two cable channels: Fox Sports West and Prime Ticket.

These channels will soon have a new brand. The owner of the channels announced on Wednesday night that the naming rights have been sold to Bally’s Corporation, a significant step towards betting on a sporting event while watching it.

The new names of Bally Sports are expected to take effect in 2021.

“This agreement represents an opportunity for a revolution in the American sports betting, gaming and media industry,”

; Su Su Kim, chairman of the board of directors of Bally’s Corporation, said in a statement.

Sports betting is legal in 25 states, although California is not one of them. As allowed by the states, the deal can give fans the opportunity to watch their favorite team and bet on it without changing the channel or using a second screen. The NBA, NHL and Major League Baseball, all with teams on the affected channels, are expected to bless the arrangements.

Professional sports leagues have long been expecting an unexpected contribution from sports games, an even more important source of revenue as teams face second-year games with fans limited to attendance due to the COVID-19 pandemic. This year, MLB introduced gaming applications presented by BetMGM, the league’s first official gaming and entertainment partner.

In 2018, American Gaming Assn. predicts that the four major North American sports leagues could win up to $ 4.2 billion a year from sports betting, including $ 1.1 billion a year for MLB. The latest renovations to Dodger Stadium include sports bars that can be converted into sports books at a later date.

Under the deal, Bally’s will deliver a news release called “unsurpassed sports game content nationwide” for both the 21 regional sports networks formerly owned by Fox and the 190 TV stations in 88 markets, with which is Sinclair Broadcast Group related. Bally’s said it was closing deals that would increase the number of casinos it owns to 14 in 10 states.

Kim said the deal would “help develop the Bally player database for both our traditional casinos and our future online offerings.”

Sinclair bought Fox Sports last year for $ 9.6 billion. The Bally rights deal is worth $ 85 million over 10 years, according to the New York Post.

“By integrating elements of the game that allow the audience a more personalized and interactive gaming experience, live sports users can expect more dynamic and engaging sports watching in the future,” Sinclair CEO Chris Ripley said in a statement.

Angels, Clippers, Ducks and Kings are currently playing on Fox Sports West and Prime Ticket. The Dodgers and Lakers played there before each team landed its own Time Warner Cable channel, which has since become Spectrum.

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