Google Android Software (GOOGL) by Google will continue to dominate the global mobile operating systems market. Android will also expand its market share. According to IDC, Google's Android owns 85.1% of the global mobile operating system in 2018. The market share will grow to 86.7% in 2019. By the end of 2023, Android will hold 87.1% of the mobile operating system market.
In contrast, Apple's share of the mobile operating system market will decline. Apple iOS owns a 14.9% share of the mobile operating system in 2018, according to IDC. However, Apple's share of iOS will drop to 12.9% by the end of 2023.
5G Phones to Increase Dominance in Android
The Arrival of 5G Phones will be a Major Impact for Google's Android Market Share , according to IDC. The 5G phones you can buy run Android software. The list includes Samsung's Galaxy S1
Samsung has been the best smartphone company in the world for years. The company delivered 290 million units for smartphones in 2018, according to IHS Market data. Huawei and Apple shipped 206 million and 205 million smartphones respectively in 2018. Huawei also bases its smartphones on Android software.
T-Mobile and Sprint combine their operations to enable them to rapidly deploy a national 5G network, according to CNET. According to a study by Ericsson, there is a strong demand for 5G connectivity worldwide. An earlier study estimated that there would be 150 million 5G worldwide subscriptions by 2021. The new survey estimates that by 2024 there will be 1.9 billion 5G subscriptions globally. Therefore, the early availability of Android 5G phones will help increase Android market share.
Android supports Google's advertising business
As discussed above, Android is important for Google's advertising business. Normally, Android phones already have Google apps installed. Some applications, such as search engine and digital mapping applications, make money with Google through advertising. Therefore, we believe that an expanding share of the Android market will help Google's advertising business.
There are $ 333 billion on the global digital advertising market this year, according to eMarketer estimates. Google alone will earn a third or $ 103.7 billion of global digital advertising dollars this year. Facebook will take about 20% of global digital advertising dollars this year.