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Google Antitrust Study Program: Google Targets 48 US States in New Antitrust Investigation



  • Attorneys General for the United States begins investigating whether Google violates antitrust law.
  • Investigations will initially focus on whether Google is predominantly dominant in the online advertising and internet search market.
  • One result

Fifty attorneys general, led by Texas, have announced an investigation into "Google's potential monopolistic behavior." Attorneys-General are looking to see if the Silicon Valley search giant has become too big and perhaps too effective at repelling competitors.

Investigations will initially focus on the advertising market and whether Google is breaking the law to dominate the industry. said Texas Attorney General Ken Paxton, who is directing the probe.

"This is a company that dominates all aspects of online advertising because they are dominated by buyer, seller and auction," Paxton said. He later added: "If the cost of advertising is higher, advertisers pay more, and in the end this is passed on to users."

Attorneys General in 48 States, as well as Washington, D.C. and Puerto Rico are conducting separate investigations. Attorneys general from California and Alabama do not participate in the study.

Market dominance

Google's parent company, Alphabet, has a market value of over $ 820 billion and reported $ 1

37 billion in revenue last year and $ 31 billion in revenue. Google controls so many aspects of the internet that it's hard to imagine surfing the web for long without encountering at least one of its services.

The legal authorities investigating the company on Monday focused on its dominance in advertising and demand. Nine out of 10 online searches are conducted through Google, and the company has been criticized for giving priority to its subsidiaries in search results.

"When my daughter is sick and I search online for advice or doctors, I want the best – the best advice or the best doctors – not the ones who spent the most on advertising," the Arkansas Attorney General said Leslie Rutledge

Last week, online project management company Basecamp complained that paid search ads from Google were similar to "shack", noting that it had to pay to make sure its service appeared before competitors' ads.

Federal agencies investigating major antitrust breach companies

European regulators have fined Google for promoting its own search-in-shopping service.

Google will control 31% of global digital advertising dollars this year, according to eMarketer estimates, crush the distant Facebook is second, and many smaller advertisers claim that Google has such a choke on the market that it becomes a system of everything Google says – because the alternative would not reach customers.

"It's like trying to buy a house, and Google owned the house and many houses in your block. And they were both a buyer agent and also a seller agent, "said Missouri Attorney General Eric Schmidt." It will certainly raise questions. "

" There is definitely concern among advertisers themselves that Google has too much power to set tariffs and prioritize their own services over others, "says Jen King, director of privacy at the Stanford Center for Internet and Society. [19659008] The DoubleClick Purchase

DoubleClick since 2007 as a key

European antitrust regulators struck Google with a $ 1.7 billion fine in March, claiming that they unfairly introduced exclusivity clauses in contracts

Google long ago claimed that even though business big, they are useful and user-friendly, but regulators seem to be increasingly concerned not only with the effects on regular internet users, but with smaller companies as well.

"For one thing, you can just say, 'Well, Google is dominant because they're good,'" King said. "But at the same time, an ecosystem has been created in which the entire Internet experience of people is mediated through the Google homepage and other Google products."

On Friday, a separate group of countries announced an investigation into Facebook's dominance. The Department of Justice, the Federal Trade Commission, and Congress are also conducting surveys on both Facebook and Google.

Search query?

One result of antitrust regulation can investigate, forcing Google to rotate search as a separate company, Then there's the Google smartphone operating system – Android. Another acquisition by Google, the system is the most widely used in the world.

European regulators also fined Google $ 5 billion for tactics involving Android, finding that Google is forcing mobile phone manufacturers to install Google apps, thus increasing reach. Since then, Google has allowed more options for alternative browser applications and search for European Android phones.

Dan Patterson when attempting to leave Google

It is also possible that the United States is not following in the footsteps of Europe. They could, for example, focus on areas such as the popular Google YouTube video site, another acquisition made by Google at the time in 2006.

A Google walker contractor emphasized that company products help people every day.

"Google is one of America's leading R&D professionals making investments that drive innovation: Things that used to be science fiction a few years ago are now free to everyone – translate every language instantly, learn about objects by pointing their phone at, they answer almost every question you may have, "he writes.

CBS News "Irina Ivanova Reported.


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