Users do not even have to trigger the app: Clicks happen even if the app does not work, meaning it can drain the battery and consume data. This deceptive action occurs with ads running on Google AdMob and MoPub on Twitter, which then show how many bad players are using the Twitter ad platform. Already in March BuzzFeed News reports a large-scale fraud scheme that also uses MoPub to hide video ads behind legitimate banner ads.
BuzzFeed News unveiled the DU Group's participation after exploring 5,000 popular apps at the Play Store. He has discovered many other apps that engage in ad frauds, except for the six DU Group apps, though they prove that this is a major issue Google needs to solve. Arete Research Chief Analyst Richard Kramer told the publication that Google needs to do more to solve the problem. "Ad fraud is just a norm in China (and many other apps) and … Google has got to do more to prevent it, even if it cuts sales significantly, they can not say they do not know or deny Problem, he said.