Google first announced a little over a year ago that it will ultimately bring its accelerated mobile page frame, or AMP for short, to an email that will allow for richer and more dynamic digital experiences a sphere where people still spend most of their day. Today, Google has announced the arrival of AMP for email, officially introducing the capabilities of Gmail, which will turn your messages into something that actually looks like an interactive, web-like experience.
In today's blog post, Gmail's product manager, Akash Sani, said the introduction of AMP in Gmail is the result of how much Internet experience has changed over the last decade. However, these experiences have changed from "static flat to interactive applications", although e-mail does not keep pace with this change.
"Since today, we are making emails more useful and interactive in Gmail," explains Sani. "Your emails can stay up-to-date, so you can always see the most fresh details, such as the latest topics in comments and referrals. With dynamic emails, you can easily take action directly from the message itself, such as RSVP for an event, fill out a questionnaire, review a catalog, or respond to a comment. "
It offers Google Docs as an example and way in which comments are fed into Gmail messages. Instead of receiving email notifications when someone mentioned you in a comment, you will now see a constantly updated stream where you can reply and resolve comments from this message.
Businesses are actually starting to use these options to make their emails more relevant and relevant to their recipients. Over the next few weeks, companies such as Booking.com, Freshworks, and Pinterest will begin to send messages that demonstrate Google's capabilities here.
For example, Pinterest makes it easier to discover new ideas and keep them in boards, according to Sahney. "Like the rest of Gmail, dynamic e-mail is protected by the best in-class privacy and security protection," he explains. "To provide extra security, those who want to send dynamic emails should be reviewed by Gmail first before they can get started."
Regarding who will start receiving them and when Gmail's dynamic messages start spreading to web users today. Mobile support is coming soon, and Sahney also notes that if you use another mail application with Gmail you will see the static version of the email.