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Google paid Apple nearly $ 10 billion to continue as the default search engine



Apple's revenue for services grew significantly last year and is expected to continue to do so in 2019. However, according to Goldman Sachs last estimates, the huge fifth of the money generated by the business in 2018 comes directly from Google . 19659002] This is a figure somewhere between 9 and 10 billion dollars and is directly related to the search efforts of the internet giant. At present, Apple is one of the largest channels for acquiring traffic to Google – it accounts for nearly half of all mobile earnings – and to keep these figures, Apple pays Apple a significant amount each year.

This payment ensures Google will continue to work as a default search provider for iOS devices rather than a competitive search engine. The downside of the deal is that Apple can continue to raise prices each year, and if Google ever refuses to pay the amount, Cupertino's firm can just turn to a rival like Microsoft and make Bing the default search engine. Apple, such agreements are considered to be virtually net profits, and with the growing customer base for installing the company, the iPhone giant may continue to increase its prices each year, thus making dramatic use of its services in the sphere of services. () {
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