Following the Wall Street Journal's investigation concluded that there are millions of bogus business listings on Google Maps, the company has issued a response detailing the measures that are being taken to address the problem. WSJ, has "approximately 11 million phony listed businesses every day", with every hundreds of thousands of bogus ads. Many are offered by companies specializing in creating bogus ads for customers who want to increase their information over competitors in search results.
According to a search expert interviewed by WSJ, a Google-paid academic study for 2017 only 0.5% of the local searches investigated by the researchers were distorted by limited data.
In the company's response, Google Maps Product Manager Eaton Russell writes that of the over 200 million listings added to Google Maps over the years, only a "small percentage" is false. He said Google lost over 3 million bogus business accounts, including more than 90 percent last year, which were removed before users can see them. Google systems identified 85% of ads removed and 250,000 were reported by users. The company also deactivates 1
Russell writes that the company "is constantly working on new and better ways to combat these scams using a variety of manual and automated systems. systems, but can not share more details about them, otherwise fraudsters can find a way to bypass them.
The WSJ report comes as another YouTube service, YouTube, which is under control of how it tackles bullying, YouTube has released its first anti-abuse report last year, but problematic content, including the hate speech, continues to be a major problem, and platform critics say it accidentally imposes its own policies.
Together with Apple, Amazon and Facebook, Google's parents Alphabet is currently facing antitrust investigations by the Federal Trade Commission and the Ministry of Justice, and its business is expected to be explored.