Some sauces simply do not cut the mustard, but Heinz wants to change that! Mercer Morrison from Buzz60 has the story.
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In the era of pop-up stores and insta-companies, spice fans celebrate the 150th anniversary of the emblematic brand this year: Heinz. Pittsburgh-based company is the fruit of Henry John, better known as HJ. – Heinz. The ketchup is still in place, but the name also adorns everything from mustard and mayonnaise to barbecue sauce and baked beans and vinegar.

Today the name of the founder is Kraft's second billing, which merged in 2015. Kraft Heinz's portfolio includes Oscar Mayer, Ore-Ida, Jell-O, Kool-Aid, Velveeta, Maxwell House and Planters.

Earlier this month, Heinz presented two new products for a portfolio – Mayocue, which is mayonnaise and barbecue sauce, and Mayomust, a combination of mayonnaise and mustard. Last year, we introduced to Mayohoupe, who mixed mayonnaise and ketchup.

This February 21, 2018 photo of the photo shows the display of Heinz Ketchup, launched in Pittsburgh. (Photo: AP)

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HJ Heinz started in the food business when he was so young he was doing the current batch of internet launches of billionaires like old people. He entered the business at the age of eight when he started selling products from his mother's garden. Today the brand is just the opposite of a small starter – grandfather of US trade and part of the fifth largest food and drink company on the planet. The company sells approximately 650 million bottles of ketchup per year.

Not the first, but perhaps the best … known

The product that most people associate with the name Heinz is ketchup, but this is not the first spice to produce a business. This distinction belongs to horseradish. Once again, Heinz looked at his mother for a push – this time in the form of a horseradish recipe. He made his debut in 1869

See all you can see

A century and a half before "transparency" became an industrial word, Heinz chose to sell his food in transparent glass bottles, not popular then opaque . brown. According to him, the company wants to "show the quality and cleanliness of its products".

Two Connections in the White House – Nearly

The name of Heinz twice approached the entry in 1600 Pennsylvania. HJ Heinz's prank, US Sen. John Heinz (R-Pa.), Was considered a possible presidential candidate, but he was killed in a plane crash in suburban Philadelphia in 1991 at the age of 52. His widow, Theresa, later married John Kerry, who ran for president in 2004 and lost to current President George W. Bush.

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The fake "57"

Heinz hit this number on his pack, not because he made 57 varieties, but because he liked his aesthetics. Heinz's composition actually included more than 60 foods. You can still see this figure on most Hainz food, but the place of the classic ketchup bottle is key. The company says it's the perfect place to hit to make the ketchup run at a maximum speed of 0.028 miles per hour.

Sounds a hive, although in the 1920s the company is the first national brand to have certified bee-hives from the Orthodox Union, the highest American agency of its kind. The approval symbol – U in O – can still be found on many Heinz products, including ketchup and baked beans. Those containing meat, especially pork products, are an exception.

Marketing juju

Perhaps the advertising power is in the DNA of the company. Rewinding until 1893 and the Chicago World Expo: The company stand was not close to any of the major attractions, so H. Heintz came out with a stunt to attract fans. By the time he was over, he handed out nearly 1 million needles. Seven years later, the company stands behind what is considered the first electronic billboard in New York – a six-storey pickle where the Flatiron building now stands. Then, in 1987, Heinz launched his classic bottle advertisement, which slowly poured ketchup from the top of the building, giving enough time for the bottle-holder to go down and buy a hot dog before taking the food spice. The company proved to be evidence when it came to finding talents; the star of this TV commercial is the future actor "Friends" Matt Leblanc.


Some people do it, some people do not, but that's what Heinz says.

Follow US TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer

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