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He is 7, making millions on YouTube. Now, the FTC Complaint




(Newser)

The highest-rated YouTube star is in hot water, or at least his family is – because the star itself is only seven years old. The Ryan ToysReview channel, which earned its young star about $ 22 million last year, has been accused by consumer watchdog Truth in Advertising of fraudulent advertising by its young viewers, BuzzFeed News. The group, which has filed a complaint with the Federal Trade Commission, says the family does not properly disclose its advertising deals by interpreting sponsored content with regular content on its channel without specifying what content is actually advertising. He added that sometimes the revelations blink briefly on screen in text, young viewers still don't know how to read, NBC News reported. Ryan's family issued a statement to BuzzFeed, denying any wrongdoing, saying it supports all efforts by regulators "to protect both viewers and creators."

The group offers two videos as examples: one in which Ryan is shown playing a claimant drive with no sponsored content, and one in which he plays a claimant drive while hacking his toy toy fast food chain. "Unfortunately, it's often difficult to understand innocent (or sometimes not so innocent) fabrications in Ryan ToysReview videos of sponsored content," the group says. And while adults may be able to understand the difference, preschoolers cannot. The channel "fraudulently advertises many products to millions of preschoolers in violation of FTC law," the group says. The law in question states that advertisements "must be clearly and clearly disclosed in a way that is easily understood by the intended audience." The FTC said it had received the complaint but did not say whether an investigation had begun. (Google is making major changes to YouTube "kids" videos.)

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