Earlier this week, we discussed some of the ways Google would buy Fitbit would be bad for wearables. However, there are many things Google could learn from Fitbit to make Wear OS a compelling platform. The important thing here is that Google is not doing what it seems to do in any other situation, such as changing your decision in a short time.
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Reliable heart rate monitoring is required
If the first new wearable Google release does not have Fitbit's PbitPulse heart rate tracking technology then the acquisition will be a missed opportunity. More than any other hardware feature, PurePulse is the reason to buy a Fitbit wearable. After some initial conversions, the feature feels both constant and accurate. In addition, one of the smartest things Fitbit has done in the last few years is to make technology more accessible. What used to be a feature limited to the company's more expensive trackers is now something you can get at $ 100 Inspire HR. Reliable heart rate monitoring should be a standard feature of Wear OS devices, not a nice addition.
There are many ways that PurePulse Fitbit heart rate tracking can make Wear OS a more compelling platform. One example is Fitbit's Cardio Fitness Score feature, which uses company heart rate tracking to provide you with an easy-to-understand way to improve your fitness level. Heart rate tracking should be at the heart of any attempt by Google to try to create a compelling fitness platform, as this would allow the company to more directly match the more sophisticated fitness features of the Apple Watch.
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In 2016, Fitbit purchased SmartWatch P startup talent and ebble intellectual property. It's hard to say what came out of this purchase, other than the Fitbit App Gallery, which was created using some of the talent that Fitbit acquired in the deal. The fact that Fitbit at first glance never did more with Pebble technology seemed like a missed opportunity. Pebble had many interesting ideas about how smartwatches can complement a smartphone, especially when connected to notifications and the user interface.
In addition to Pebble, through Fitbit, Google acquired talent and technology from Vector, Coin, Fitstar and Health on the sofa. Between its acquisition on Friday and its acquisition of Fossil earlier this year, the company already has a wealth of talent in the field. He must harness this talent in a way that enables the company to enhance the ecosystem with better software, hardware and features.
Battery life and Bluetooth performance must go hand in hand
One area where Fitbit trackers have always been distinguished is battery life . Even taking advantage of featur like heart rate and sleep tracking, you can still get close to a week of battery life on most Fitbits. And battery life is an obvious area where Wear OS can improve.
But Google doesn't have to focus solely on the battery life of its smart watches. If you used Fitbit with your Android phone – especially one of Google's Pixel smartphones – you will know that they will completely destroy your phone's battery. The same is not true with iOS devices. If wearables will be a major aspect of Google's Android strategy going forward, then Bluetooth performance should be as good or better as it is on iOS. Similarly, Bluetooth performance and battery life cannot be thought of on Pixel smartphones. Part of the problem with many wearables is that they are a burden on the most important device in people's lives, this is something that Fitbit for the most part has been able to avoid.
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