This story is part of, where our editors will present you the latest news and the latest gadgets of the fully virtual CES 2021
TV manufacturer Hisense has announced a new range of TVs with laser projection inthat the company claims to boast better color performance than any other screen technology.
Hisense says the new TriChroma laser TV is the only display that meets the BT2020 color standard. The BT2020 has been a goal of TV manufacturers for many years and is a key feature of the, the 4K broadcast standard. The Chinese company claims that the technology offers 50% better color than “high-end cinema” and has a brightness of 430 nits, which is high for the projector. Typically, high-end LCD TVs reach a maximum value of about 1000 nits.
During the first CES press conference in 2021, Hisense unveiled a 100-inch limited-edition 100L9 Pro. This TV has a black and rose gold projection unit with pop-up speakers and a front-mounted full-color display. It has a 100-inch screen.
The company also “exhibits” two other models of the fully virtual show – a 75-inch TriChroma laser TV and a laser TV with a rising screen. The self-raising laser TV includes a screen that “can rotate and maintain superior optical performance,” the company promises.
Hisense currently sells laser TVs in the United States, but the availability and prices of its 2021 range have not yet been announced.