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HMD Global launches new Nokia smartphones with 5G, budget prices



The new Nokia X20 smartphone from HMD Global.

Ryan Brown CNBC

LONDON – The company behind the Nokia mobile brand updated its range of smartphones on Thursday with a number of new budget models as it struggles to compete with established players such as Samsung and Apple.

Finnish start-up HMD Global holds a license to design and sell Nokia phones, as in 201

6 it bought the mobile division of the telecommunications group from Microsoft. Since then, the company has released several smartphones and “dumb phones” – including updated versions of nostalgic devices such as the 8110 “banana phone” and the 2720 flip phone.

The company announced six new smartphones on Thursday. They are divided into three different series: X, which is at the top of the range in terms of pricing and specifications; G, which is slightly more accessible than X; and C, which is the cheapest of the group. Prices start at 75 euros ($ 89) for the Nokia C10, while the Nokia X20 is the perfect device for all six, retailing for 349 euros or about $ 415.

For this price you get a 6.67-inch screen, four rear cameras with a 64-megapixel main lens and the ability to connect to super fast 5G internet. The X20 and the cheaper X10, priced at € 309, are powered by Qualcomm 480 5G’s Snapdragon 480 chipset, run on Google’s Android operating system and come with three years of security updates and a three-year warranty – one year more than that. offered by the G and C series.

The X20 also has a “dual view” feature that allows you to use two of the phone’s cameras at the same time to capture different angles from a frame.

Use the dual camera feature of the Nokia X20.

Ryan Brown CNBC

It will not include a charger in the box for reasons of stability, but instead comes with a fully compostable case. The phone will be delivered to Europe next month, while availability in the US is yet to be revealed.

Fierce competition

Nokia is struggling to gain significant grip in the smartphone market due to fierce competition from Apple, Samsung and Chinese players such as Huawei and Xiaomi. This is a problem that is being tried by manufacturers like Sony and LG. The latter, once a leading brand of Android, said it would leave the smartphone market earlier this week.

“I think it will continue to be very difficult for (Nokia) to be able to compete in the highest portfolios on the market – so now they are moving towards lower price ranges,” said Francisco Geronimo, associate vice president for European devices. market company IDC told CNBC.

“On the other hand, they are working hard to penetrate the B2B market (from business to business), which is a very good opportunity for them, as there are not many players who offer an attractive portfolio.”

Nokia smartphones accounted for just 0.6 percent of the market last year, according to IDC, delivering fewer phones than LG and China’s Honor. However, HMD performed well in multifunction phones – also known as “dumb phones” – managing a 16% share of this market in 2020.

HMD hopes to branch out to corporate sales and new services to find other sources of revenue. The company, which is financially backed by Nokia, Google and other major investors, launched a SIM card with global data roaming called HMD Connect last year. It managed to break even after giving priority to online sales in the coronavirus pandemic.

HMD is also launching a new mobile network in the UK called HMD Mobile. It will operate as a mobile virtual network operator or MVNO, which means it will have to rely on the network infrastructure of another telecommunications company. Packages will start at £ 6.50 ($ 9) per month. It will not launch with 5G immediately, but the company said it is working to make the service “5G ready”.


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