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Your next Amazon box may look a little different.

USA TODAY

Amazon’s record first day is over, but early holiday deals continue.

Two days after the member-only shopping event, e-commerce giant announced the launch of Holiday Dash on Friday with more than a million deals worldwide throughout the holiday season.

The deals, published on Amazon.com/holidaydash, include “deep discounts from small businesses and leading brands” in many categories – from toys to fashion, electronics, home, kitchen and beauty.

“Amazon is committed to making it easier than ever for our customers to save big money this season with our Holiday Dash deal,” the company said in a statement to USA TODAY. “We’re excited to give our customers more time to shop and save this year by offering Black Friday-worthy deals that drop out every day, starting now.”

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Deals included in Amazon’s long list of special holidays will be available on various dates and times until supplies run out. In addition to saving on items, there are discounts on services including Amazon Music, Audible Kindle and Prime Video.

The extended return period of the Amazon holiday has also begun. Most items shipped by December 31 can be returned by January 31, 2021.

Prime Day 2020 had record sales

Amazon helped start the holiday shopping season early with Prime Day after postponing its annual sales from July to October amid a coronavirus pandemic.

Jeff Wilk, Amazon’s chief executive for consumers around the world, said in a news release Thursday that Prime Day is a record event for third-party retailers, most of which are small and medium-sized businesses.

Sales exceeded more than $ 3.5 billion on the two-day first day, an increase of nearly 60 percent from last year, he said.

“We are also proud that Prime members have saved over $ 1.4 billion and are excited to provide more opportunities for our sales partners to grow and customers to save throughout the holiday season,” Wilke said.

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Walmart stores will be closed on Thanksgiving for the first time since the late 1980s.

USA TODAY

Early Black Friday sales

Amazon is not alone in making early deals and handling the holiday season differently. Expect round after round of early sales on Thanksgiving and beyond.

Experts say it is crucial for retailers to start the season earlier, as consumers will face restrictions on the number of stores at a time and concerns about online orders that do not arrive on time.

Walmart announced this week that it is renewing its sales on Black Friday, offering buyers three chances to get the “best prices of the season” in November. The first of three sales begins Nov. 4 online, the second begins Veterans Day, and the third begins the night before Thanksgiving, Nov. 25 (Learn more about sales here.)

Sam’s club recently outlined its big sales and how to expand them to give shoppers more time to shop. Instead of a four-day sale on Black Friday, this year it will last 10 days.

Target announced in July that it would begin trading in October. Home Depot also revealed that Black Friday sales will extend to almost two months, instead of one day, with offers in stores and online.

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

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