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How to sell the massacre: The Australian News reveals NRA's book



Sidney, Australia – How do you react to deadly mass shooting if you are a defender of arms rights?

First, "Do not say anything." If the media queries continue, continue with "crime, crime, crime". Control groups with a spray gun. "Their shame" with statements like, "How dare you stand on the graves of these children to present your political agenda?"

This was the advice that the most powerful US lobby gave to the Australian OneNation Party, according to the Al Jazeera Investigation, when representatives of the Australian right-wing group demanded from the National Shooting Association (NRA) guidelines for loosening the rigorous laws on weapons of Pacific region. Annual covert hiding from Al Jazeera's investigative unit. Roger Muller, an undercover Australian reporter who infiltrates US and Australian lobbies, uses a hidden camera to record a series of meetings between NRA and One Nation officials in Washington last September.

Secretly captured footage provides a rare inner view of how the NRA discusses mass shootings and seeks to manipulate media coverage to push its agenda.

The Australian OneNation Party, led by Senator Pauline Hanson, has long been trying to resolve the country's weapons laws, which prohibit almost all automatic and semi-automatic rifles and guns. The rules, some of the toughest in the world, were introduced in 1

996 after a semi-automatic rifle gunner killed 35 people in the city of Port Arthur.

Since then, Australia has had no mass shootings when the attackers do not know their victims. However, the NRA has condemned Australian laws as "not the definition of common sense".

The One-a-Nation-Revealed Reporter, who claimed to be a defender of arms rights, presented the Chief of the United Nations (3:01)

One Nation headquarters, James Ashby, and Queensland Branch Leader Steve Dixon at the NRA, and last year traveled with Washington.

Ashby and Dixon hoped to provide up to $ 20 million in political donations from supporters of the American lobby.

During meetings at Virginia's headquarters in ARV, officials provided Ashby and Dixon's advice to stimulate public support for Australia's weapons laws and instructed both to react to mass shootings.

The best way to deal with media inquiries after the massacre is "do not say anything," according to Catherine Mortensen, a media liaison officer at the NRA. But if the research continues, it recommends an offensive communication strategy.

This involved a diversion of public concern by blurring the supporters of weapons control.

"Just shame the whole idea," said Lars Dalsed, another member of the NRA's public relations team. "If your policy is not good enough to stand for yourself, how dare you use their death to push it forward. How dare you stand at the graves of these children to present your political agenda?

Then, explaining how NRA manipulated media coverage, Durseed told One Nation to get the services of friendly reporters.

who leans on your side who worked in a newspaper, maybe he covers the town hall or is a reporter of crimes, "Darsade said.

"We want to print stories about people who have been robbed, whether their home has been attacked, beaten, or whatever, and that could have been helped if they had a gun and that would be the angle. he must write two to five of them a week. "

Roger Muller, in the center, accompanied Steve Dickson of" One Nation, "left, and James Ashby as they traveled to Washington, DC to meet the NRA [Al Jazeera]

"Sorrow of the Week"

Another council from the NRA was to write columns for law enforcement officials IMPLEMENTATION authorities working with weapons.

"We present guest columns in local newspapers," says Mortensen.

"For a long time, we will write them as a local sheriff in Wisconsin or something else, he will draw it or help us make it." We'll do a lot of And that's our job so we'll help them and they'll "

As for social media, the NRA recommended short videos to highlight the usefulness of the self-defense gun

" They are extremely popular, and you know, Joe Blow, a cashier in the local shop, had a firearm with him defend, "Mortensen said.

"These are good because they are short and they make you indignant, we call it" indignation of the week. ""

At the same meeting, Dixon told the NRA that "African bands brought to Australia" had raped and burgled in the country, including "entering the house with baseball bats to steal your car."

To that, Dalseide advises: "Every time there's a story about the African bands that come with baseball bats, something you can put there, maybe at the top of a Twitter or Facebook post or whatever, as well as "not allowed to defend their home", "are not allowed to defend their home."

The NRA officials mentioned in this report, One Nation, Dickson and Ashby did not respond to Al Jazz for a comment.


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