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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Business https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ "I will not support this": Whole Foods chief executive says eating vegetable meats is unhealthy

"I will not support this": Whole Foods chief executive says eating vegetable meats is unhealthy



  John McKee AP

  • Whole Foods CEO and Co-Founder John McKee believes that plant-based meat products are positive for the environment but not so much for your health.
  • "If you look at the ingredients, they are super, highly processed foods," McKee told CNBC in an interview. "I don't think eating high processed foods is healthy."
  • Beyond meat, one of the largest players in vegetable meat, saw that its stock price exploded this year, coupled with the demand for its products.
  • Visit Markets Insider's homepage for more stories.

The CEO and co-founder of Whole Foods has some concerns about the vegetable-based meat obsession.

John McKee told CNBC on Wednesday that plant-based substitutes are beneficial for the environment, but not for your health, as an echo of concern raised by nutritionists and nutritionists in recent weeks.

"If you look at the ingredients, they are super, highly processed foods," McKee told CNBC. "I don't think eating highly processed foods is healthy. I think people thrive on eating whole foods.

He went on: "As far as health is concerned, I will not support it and this is such a big criticism that I will make it in public."

McKee also said that plant-based meat is better for the environment an environment of traditional meat that typically consumes large quantities of water for production.

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One of the most dominant vegetable-based meat companies ̵

1; Beyond Meat – launched at Whole Foods in 2013 with vegan chicken strips. McKee says Whole Foods is the launch pad for almost all Beyond Meat products.

The share price beyond the meat exceeded 500% of the company's initial public offering in May. These gains came with the increasing demand for plant-based products. The company already has partnerships with nearly a dozen food retailers, including Dunkin, Subway, and more recently, KFC.

As plant-based meat options have become more widely available in recent months, critics have begun to question the health benefits of these products. Many plant-based meat alternatives are highly processed and include coconut oil, an ingredient known to be saturated fat.

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