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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Business https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ In America, the solid White White Claw selfie runs out

In America, the solid White White Claw selfie runs out



  Natural Hard Solid Selfie? Anheuser-Busch Tilted In

"We work around the clock to increase supply, given the rapid rise in consumer demand," Sanjeev Gadjival, senior vice president of marketing at White Claw, told CNN Business. "The white nail accelerated faster than anyone could have predicted."

The company did not specify when the shares would return to normal, but Gajiwala said it was "distributing a product to our distribution partners to support all markets in stock the best we can and will continue to do until we return to our normal safety position. "

The white nail recently exploded, sparking memes and trending pieces. Beverage sales rose 283% to $ 327.7 million in July compared to the same period last year. Sales also accounted for nearly 55% of all solid selfie sales for the week of July 4, a 200% increase after sales for the fourth of July in 2018, according to Nielsen data.
The beverage, which is an industry leader, was launched by Mike's hard lemonade maker Mark Anthony Brands in 2016 The same year Anheuser-Busch ( BUD ) bought SpikedSeltzer, which led to Bon & Viv. Boston Beer started producing real, other popular hard selfies.
It took the White Claw some time to get drunk. with less calories and less sugar, and selfie fits the bill, White Claw and competitor Truth both have about 100 calories per box, and Bon & Viv has about 90 calories per box.
The fad does not fade either. Last month, Anheuser-Busch launched a new line of spiked selfies under the brand name Natural Light – an affordable product on the market for college-aged drinkers.

"These new products can help these companies, such as Anheuser-Busch," block those losses, "said Beth Bloom, associate director of American Food and Beverage for Mintel earlier at CNN Business, because beer sales decrease.

Alcoholic beverages generally prefer first-class beer and alcohol. Hard selfie, a lower-calorie alternative to beer, could steal a share away from light beer, according to a recent note from Macquarie Research.

– CNN Business Report's Daniel Weiner-Bronner contributed to this report. [19659013]
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