The process that begins on Thursday means that users will see the username "others" under the posts instead of their channel number.
Instagrammer can still see the number of their favorite posts.
There are fears that social media platforms can contribute to low self-esteem and a sense of inadequacy among young people. , Italy, Japan and Brazil, the company said.
"We hope that this test will remove the pressure of how much a post likes, so you can focus on sharing the things you love," said Mia Garlick, Facebook Australia and New Zealand director.
The goal, she adds, is that consumers feel less convicted and see "whether this change can help people focus less on favorites and more on telling their story." business. Users can still see the list of people who like the content of others by clicking on it. The goal was to minimize the stress of online publishing with users competing with their favorite post.
"We want people to worry less about how much they like going to Instagram and spending a little more time getting in touch with the people they care about," he explained at the time.
The number of favorite posts is measured with success or popularity in Instagram.
Studies have shown that this kind of instant feedback on content can increase people's self-esteem, but lead other people if they do not get so much like it.
The number of likes is also the way to put a business post value from Instagram.
Influencers receiving pay for the content they show in their posts are measured by the number of their favorite social media.
Earlier this month, Instagram unveiled a new feature to tackle online bullying.