Instagram has officially announced that it will launch a test to hide "likes" for users in the United States.
Early next week, some Instagram accounts will see the feature disappear ̵
"We're currently testing by making the number private so you can see how many people liked your photo or your video, but no one else will," said Adam Moser, the Instagram executive said Friday.
Moser made the statement at Wired 25, a symposium featuring leaders in technology, science and entertainment, NPR reported.
"It's about young people," Moseri said. "The idea is to try to" lower the pressure "on Instagram, make it less competitive and give people more space to focus on connecting with people they love, things that inspire them."  FACEBOOK AND INSTAGRAM BAN "SEXUAL" USE oF USE AND PEACH EMOJIS
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reactions to the decision of Instagram were mixed, even among celebrities that would be good for the mental health of the public.  " o it's about mental health … I think taking likes and taking that aspect off [Instagram] would be really helpful for people, "Kardashian said on Wednesday, according to People.
" I know the Instagram team has had a lot of conversations with people so everyone can take it and they take it really seriously, and that makes me happy. "
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While the reality star and four mothers said she was not personally affected by the mental health struggles that may come with social media, but thinks how it can affect her children.
"I think I'm extremely psychologically strong and I have people who are obsessed with the comments, and I think it's really unhealthy," she said.
"I struggle with having to go beyond how I feel and think about it:" Well, if one of my children was like one of my friends who wasn't so mentally strong and would really be affected by the comments? "
" That would really affect me, "she added.
Nicki Minaj expressed a different opinion about the new Instagram experiment and even promised to stop using the social media platform.
"I'm not posting an IG after this week because it removes likes," he tweeted on Saturday. Hmmm, what do I get into now? Think about all the time I will have with my new life. "
Instead of buying the argument that Instagram is moving to tap into the" likes "feature, it is to protect young people, Minaj suggested that it was actually about money.
The rapper disputes in his Apple Music podcast that the social media giant is trying to stop celebrities and influencers from charging brands for paid advertising.
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"Instagram is about to take everyone's likes off simply because they don't want you go sideways and load brands, "she said. "They want you to pay them … That's why we have all these sponsored posts on Instagram. That is why [they] has changed, with no Instagram posts in chronological order.
"They had to mix it up very quickly so they knew you weren't the boss," she added.
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Instagram is not the first social media platform to temporarily reduce public engagement metrics. Facebook (which owns Instagram), YouTube and Twitter have tested the idea.