Instagram announced a fundamental change in April: Canadian users will begin testing a new feature that hides the number of their favorite posts. The message was met with uncertainty about how we will change the way we use Instagram. But after a few months of testing, people like it.
"Without seeing Likes relying on emails now, I'm more clearly focused on the real quality of the published content," says Matt Dusenbury. me over Instagram direct message.
People in the test group can still see the number of their favorite posts as long as they touch it. But no one else can. Instagram says the goal is for people to focus on the photos and videos you share, not how much they like, and people are automatically included in the test. However, they can quit. The company has not yet reported any data on how effectively it likes the likes of publishing habits, but last week it extended the test to six more countries, suggesting encouraging results.
Emily Hall, another user, says she has taken a break from Instagram before the test likes it. Now, when she is published, she is not "obsessed with the number of people she has received," she says over DM. "I think this is because I knew other people who saw my pictures were not able to judge me in advance about the number of lovers I had on my picture or the likes compared to the time, 1
The people I talked to said they feel more free to publish what they want, not what they know, like a lot of likes. Another user, Nicola Ljubura, says he has departed from publishing photographs, but now he is more confident he does not worry about seeing people like that. "Now I'm not focusing on numbers but on people," he says. "I look and see who liked my post, not how much. Previously it felt like a huge competition and now it's relaxing and releasing. "
For companies or artists, change has not made a big difference. Their accounts still give them very detailed indicators of how many people ignore their account on a particular day. In addition, they can still see the number of likes in their own content and track it.
Brenda Cardenas, who makes Instagram added reality filters, says these metrics make her more familiar with her content, much more than she ever loved. For one week she published more personal content for her work and began to see higher than usual things, which made her think her content was bad. In fact, the photos performed well and had a lot of likes. "Without seeing this information and just seeing the disagreements, she left a bad feeling," she says over DM. "Removing data is not the decision to eliminate the pressure."
Cardenas can still see his own preferences, of course. But when she looks at her analysis she focuses more on her ambiguity and overall profile from each post. As noted by reporter Kaitlyn Tiffany at The Goods by Vox hiding "likes" has no impact on the lives of sponsors. Data about likes and engagement still lives on the platform, just as always. The only difference is that consumers know that their number is hidden. they build people and tear them apart. They have served as a content validator. Although hiding the likes may have been a sharp, undesirable change, consumers seem to like it and may turn into one of the deepest changes the platform has made for years.