MENLO PARK, California (CNN) – Instagram has announced a new policy that will block and sometimes remove content that promotes weight loss or cosmetic procedures for younger teens.
Consumers known to be under the age of 18 will now be blocked from viewing publications that promote the use of certain weight loss products or cosmetic procedures and those that have an incentive to buy or include a price.
Content that makes a miraculous claim to some diets or weight loss products and is linked to a discount code or other offer will no longer be authorized and will be removed from the platform.
The changes come when the platform engages with influencers, influencers, diet teas, supplements and some cosmetic surgeries.
"We want Instagram to be a positive place for all who use it, and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media," said Emma's public policy manager Collins in a statement.
While the change is taking place on Instagram, the policy will also be applied on Facebook.
In the coming weeks, Instagram will introduce a feature that will allow users to report an in-app post if they believe it violates this policy. The post will then be reviewed and appropriately handled by the content review team of the app.
The new rule change is well ahead. Actress Jameela Jamil said she has been working with Instagram all year to make the change.
"This is an extraordinary profit that will lead to a big change," the actress wrote on Instagram. "Influencers need to be more responsible."
Jamil has been a strong supporter of these provisions for years. In 201
This is not the first time Instagram has tried to control content on their platforms. Earlier this year, the company said it would begin blocking the hashtag that surface vaccine misinformation, but two months after that announcement, misinformation was still widespread on the platform.
A CNN business report from May revealed that while Instagram announced that it was blocking hashtags like #Vaccines whyAIDS, the #VaccinesKill hashtag was still in the app and emerged as a major result in the search for "vaccines" after anti-vax accounts.
Shortly after, the platform collapsed, blocking more hashtags. While hashtags are no longer in the app, the best vaccine search results today are still all anti-vax accounts.
This year, Instagram also introduced a suite of tools to help manage app time even more effectively and tested likes, which the company said was "designed to help people focus on what they share, not how much you like something. "
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