Homehttps://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/Technologyhttps://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/Instagram's latest attack on Snapchat is a messaging app called Threads
Instagram's latest attack on Snapchat is a messaging app called Threads
Facebook is developing a new messaging app called Threads that aims to foster ongoing, intimate sharing between users and their closest friends, The Verge has learned. Threads, created as an accompanying Instagram app, invite users to automatically share location, speed and battery life with friends, along with more typical text, photo and video messages, using Instagram's creative tools. The app designed to share with your "close friends" list on Instagram is now being tested inside Facebook.
Instagram declined comment.
In May, Instagram stopped work on Direct, a standalone messaging app that has been in development since the end of 201
7. Then executives said that beta testers were frustrated with the need to switch between Instagram and a second app when they wanted to send a message. But the company continues to be interested in building new messaging experiences, executives say. Instagram employees who work on messaging were moved to the Facebook Messenger team earlier this year as part of a broader consolidation between the parent company and its valuable acquisition.
A messaging application built around your close friends may be more popular. This is what Snapchat is already for a healthy part of its users. Reports indicate that the average Snapchat user spends more time on the app than the average Instagram user. For Facebook and Instagram, which have long wished Snapchat's strong engagement with younger users, Threads could be another chipping effort to attract their rivals.