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Intel, Samsung and the transition to targeted calculations


Samsung’s Galaxy Book Pro has been jointly designed with Intel to provide a new, unified Galaxy experience.

The pandemic has created a huge change in how – and where – many people work and study. It has also accelerated the search for new technologies to make things happen. The computer market thrived last year in response, with a total of 91.6 million computer shipments in the fourth quarter of 2020 alone, according to research firm IDC.

“The computer is essential, whether it’s people working from home or learning from home, it’s the way they communicate with friends and family, how they work together,” said Gregory Bryant, EVP of Client Computing Group. in Intel, in a recent video chat. Computers are now not just personal computers, but a key tool that allows people to achieve what is most important to them, which Bryant calls “purposeful computing.”

“People have several roles during the day,” says Bryant. “Sometimes during the day I’m a dad, sometimes during the day I’m a musician, I play drums. Sometimes during the day I’m a professional – it’s not an unequivocal thing and during the day one can play many roles, so how to build specially built systems that are optimized for this experience? “

This question is at the heart of what was Intel Program Athens program and has become chip manufacturer’s Evo platform. An Evo-tested laptop must meet certain standards for performance, battery life, wireless and wired connections, and responsiveness. These standards are designed to meet key experience indicators or KEIs that Intel has developed after researching computer users and their needs to help them cope with their multiple roles throughout the day.

Samsung launches new Evo chapter

embargo on April-28-2021-10am-et-intel-samsung

Gregory Bryant, an EVP from Intel’s customer computing team, with the Galaxy Book Pro 360.


When Intel launched Project Athena, the target user was the “mobile getter,” and each of the current 75 tested Evo computers was jointly designed with Intel to provide the best mobile experience. However, two of the latest additions, Samsung’s Galaxy Book Pro and Pro 360, are the first to push the specification further. Premium PCs are designed to combine the strengths of Intel’s computer ecosystem and Samsung’s mobile ecosystem to create central PCs for “initial mobile users.”

Read more: Samsung Galaxy Book Pro, Pro 360 laptops promise the best Galaxy experience, starting at $ 999

“These are users who are used to being always connected to their phone. And so they want to be always connected to their computer and they want all their devices to sync and work seamlessly together,” says Daniel Motten, senior product manager for Samsung. . The idea is to have a smoothness between the devices so you can launch something from your phone and continue it on a laptop.

Intel and Samsung have spent the last few years working together to make this happen, along with Microsoft’s help with the software. For example, laptops have a custom Bluetooth feature that allows Galaxy Buds to connect instantly without entering settings and selecting them. With your Galaxy phone, you can connect to your laptop and drag and drop files and content between the two almost instantly. You can also use the Galaxy Tab as a second extended (or mirror) display and use laptops to control your SmartThings smart home devices, as well as use it to find your other Galaxy devices.

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Each Galaxy Book unveiled at the Samsung Unpacked event


The end result is seemingly a unified experience with all devices in Samsung’s Galaxy ecosystem. This kind of deep integration between products is something that is usually attributed to only one company: Apple.

Despite AMD, which is facing Intel’s heels with your latest mobile chips and Apple, severing ties with the company in favor of their own processors, Bryant is convinced that Intel still has the advantage.

“The strength of Intel and the customer computing team is our ability to not just deliver the processor, but a variety of system components and then work with third parties to do in-depth engineering of the platform with our customers. And that really set us apart.”

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