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iPhone 11: Rediscover the camera or bust



If you believe the avalanche of rumors about the iPhone 11 the new Apple phones will be faster, offer recharging, with the latest Galaxy Note 10 and at least a few models should sports resistance designs when they debuted in on September 10th at the press event . But none of these small upgrades matter, unless Tim Cook & Company significantly improves on one of the things that matters most in today's smartphone war: the camera.

And the iPhone 11's camera couldn't just be better than before. You literally have to wow.

Will Apple See Light With iPhone 11?

It is anticipated that image quality will improve everywhere with the three expected new iPhone 1

1 models and Apple will reportedly offer better low-light performance for its new cameras. This is critical given the steps Google has taken with the Pixel 3 and Pixel 3a Samsung with the Galaxy S10 line and Note 10, and the Note 10 and Huawei with the P30 Pro .

Compared to these phones, Apple's phones struggle in low light, and better optics combined with smarter software can help the iPhone 11 catch up. But the anticipated improvements will not cause enough excitement for users to upgrade, not when a recent survey by Ting Mobile shows that smartphone owners hang on to their devices for 3 to 5 years.

"This is the real question: will this new iPhone make you jump and buy now rather than wait a year or hang on to your iPhone for longer?" Said Avi Gringart, a leading analyst at Techsponential.

Make Three Lenses Differently

To generate buzz, Apple will offer three rear cameras for what is called the iPhone 11 Pro and iPhone 11 Pro Max, which should replace the iPhone XS and iPhone XS Max. Bloomberg points out that Apple is adding an ultra-wide-angle lens, which has been done before, but the iPhone 11 Pro will go far beyond the competition by taking a picture using all three lenses at once. Better yet, AI will automatically correct the image if, say, someone was cut.

(Credit: Ben Geskin)

"I think Apple needs to do something that gets attention," said Ben Bajarin, an analyst at Creative Strategies. "You don't have to be innovative, but obviously they want to do something that consumers are paying attention to and can be excited about."

MORE: iPhone 11: all the latest news and rumors

Another rumor has it that Apple is making great strides in video with the iPhone 11 thanks to its purchase in October 2018 of Spektral . Apple has access to technology that reportedly will allow iPhone 11 users to automatically remove and eventually replace the background in real-time videos Spektral says it could analyze video at 60 frames per second using machine learning and computer vision

This is where rumors have it that Apple's new A13 processor may be useful. It won't be enough for Apple to say that it has the fastest phone in the world – again. It will have to show what users can do with this additional processing.

"It will be visually based. They have to show that the tire meets the road with something that is computationally intense, that is related to vision, video, visual computing, "says Bajarin.

Pressing the video envelope (and creating the iPhone 11 virus)

Whatever Apple has in its cameras, it will be critical that the company does not introduce a too steep learning curve for consumers. One might argue, for example, that it was not intuitive access to Animoji when they first debuted on the iPhone iPhone X . And although the Galaxy Note 10 has many camera modes, including fun new live focus effects for video, it can cause a lot of drag to find the right mode when shooting.

(Image Credit: Tom's Guide)

"It's not just how Apple realizes the software around these new features, but how easy it is to use, "said Gringart. "There are some types of capabilities on some of these phones that ordinary people just don't use. And Apple has many years of experience in making extremely complex things accessible. "

To be clear, Google is far ahead of everyone else in terms of computer photography. Therefore, it can do things like the Night Sight with the Pixel 3 and fool you into believing that its cameras have an optical zoom when they don't. The iPhone 11 should jump over this effort, especially since you know that Google will try to rebuild itself as king of the camera when it debuts the Pixel 4 in October.

MORE: The Pixel 3's night-vision camera is just magical

Whatever Apple does with the iPhone 11 and photography will help a lot if the new features introduced go viral, which encourages people to share their images. And Apple needs to go beyond stills to appeal to a younger audience.

"Hopefully, Apple is doing something we didn't think about, or some feature that really excites us from computer photography, and putting it in this video," Bajarin said. "It's great for the influencer community because they'll post to Instagram."

Outlook

There is, after all, one thing Apple needs to prove with the iPhone 11: that its camera is so good and so unique, that potential upgraders feel

But even if rumors turn out to be true, the iPhone 11 and iPhone 11 Pro will fall behind in some areas, such as a powerful 5x optical zoom. We'll see on September 10 exactly how Apple reinvents the camera.


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