We expect Samsung to announce a set of three phones when it unveils the Samsung Galaxy S21 on January 14, which is also the last day of CES 2021, and the new rumor suggests that the company is focusing on the lowest flagship model by level – both by increasing production and by reducing the price tag, along with falling prices for the other two models, at least in Korea.
The new report from the Korean technology site ETNews claims that the standard S21 will cost 990,000 won (about 904 dollars / 666 British / 1163 Australian dollars), which is a serious discount from the price of last year’s Samsung Galaxy S20, which costs 1,248,000 won (which turns into 1141 US dollars) but we all know In the end the S20 was $ 999 / £ 899 / AU $ 1
Similarly, today’s rumor suggests a drop in prices for the S21 Plus to 1,199,000 won (about $ 1,095 / 807 British / 1,410 Australian dollars) from the price of the S20 Plus by 1,353,000 won (1,199 US dollars / 999 British). pounds / 1,649 Australian dollars) and a drop in the S21 Ultra to 1,450,000 earned (about $ 1,324 / 976 British / 1,706 Australian dollars) from the price of the S20 Ultra of 1,595,000 won price tags pounds / 1 999 Australian dollars).
The point of the price drop is obvious – to increase sales – and to compete better with the iPhone 12 (which starts at $ 799 / £ 799 / AU $ 1349 / about 1,090,000 earned). The report notes the strong competition between ultra-high performance phones and the growing frustration of consumers with the ever-rising prices of smartphones.
The report only talks about Korean pricing, and it is unclear whether this drop in prices will be repeated in other regions.
To reach the lower price tag, the S21 (and S21 Plus) reduce their resolutions to Full HD (about 2400 x 1080), down from QHD (about 2880 x 1440) on the S20 line. This is not too surprising, as the Note series quietly did the same with its lower-end models than the Samsung Galaxy Note 10. The phones will also save costs by coming without chargers, as mentioned earlier.
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S21: higher bets, more production?
Although it is never clear how much of each model is produced with the latest range of phones each year, the new rumor suggests that Samsung will focus 60% of its production volume on the Samsung S21. If true, the phone maker at first glance bets that its cheaper models will be more attractive to consumers.
This is probably reasonable, given the beating that the phone industry took last year when the effects of the coronavirus affected sales and manufacturing capabilities that Samsung certainly has I felt. Economies and personal spending habits have recovered to some extent, but more affordable smartphones certainly seem more appropriate for a world where companies and consumers have tightened their belts.
Then again, consumer anger at rising smartphone prices is not new – as are exchange rate adjustments in the industry. Google may have the most obvious example, as it trimmed the features moving from the Pixel 4 to the cheaper Pixel 5, but both Apple and Samsung have released phones that bring the leading features to mid-range prices in the iPhone 12 mini and Samsung Galaxy S20 Hairdryer Edition.