Pole dance studios and mass gyms across the country are seeing a surge in business with Jennifer Lopez's new movie "Hustlers" for a group of strippers seeking revenge on their Wall Street clients.
On Thursday, Lopez revealed that learning to dance at a pole as a stripper was "one of the hardest things I've done physically" while sharing an intimate new video of her intense behind-the-scenes training.
50-year-old Lopez became involved with the help of veteran flight dancer Johanna Sapaki to train for her role in the film.
"There's so much broader focus on pole dancing in and out of clubs right now because of the movie and J.J. Lo. "
" The goal was to make her look the way she has done for decades. She went through the process very well, but within the training process, everything got tighter, tighter and even more toned, "Sapakie told FOX Business.
Sapakie installed portable stripper poles in Lopez's homes in Miami, Los Angeles and New York have appointed Lopez to go to a strip club one night as homework for the Hustlers on September 1
Mass fitness studios have already been spotted training fitness classes where dancers can burn up to 700 calories per class.
Crunch Fitness, one of the first fitness chains offering pole dancing at the main gym in 2005 noticed a jump in demand for more classes last month. Brooklyn Sodell, director of group fitness at Crunch, told FOX Business that fitness has up to 1,000 dance students at the pole every month nationally and expecting more after the movie premieres.
Virgil Avery, a former Division I football player, opened Foxy Fitness and Pole in New York eight years ago. Avery says nearly 20 of his students have been selected as professional dancers in the movie Hustler.
"Undressing is one aspect of pole dancing; we are trying to take it to another level in a space where it has never been before. "
Physical therapist and motion trainer Misty Austin calls pole dance a sport and even recommends it as therapy for some of his clients.
" In early childhood, pole dancing is originally promoted as a fitness trend, marketing seems to be trying to wipe out exotic origins to be accepted by the mainstream as a sport, "says Austin.