Leading electronic cigarette maker Jul on Thursday announced it was immediately stopping the sale of some of its flavored products. —Mango, fruit, cream (red brulee) and cucumber.
In particular, mint and menthol fragrance products are not included in the packaging of extinct aromas.
This move is supposed to ease the growing anxiety about the vaping spike among teenagers who strongly prefer fragrant products. About 25% of high school students report the recent use of e-cigarettes in a health survey this year, up from 1
Officials largely blame this jump on July, which dominates the US market. As vaping youth jumped between 2017 and 2018, Juul has seen 783% sales. Federal regulators and lawmakers have accused the company of making unsubstantiated claims about the safety of its products and directly marketing them to teenagers.
In September, the Trump administration announced that it planned to ban all flavored products to pay attention to what foods and medicines are.
Shortly after, Jul announced that her CEO was stepping down and was ceasing all advertising and lobbying in the United States.
In today's announcement, KC's new chief executive Yul Crosthwaite said: "We need to restore the vapor category by gaining public confidence and working together with regulators, politicians and stakeholders to combat the use of minors while providing an alternative
Prior to taking the position at Juul Crosthwaite, he was the Chief Growth Officer at Altria Group Inc., formerly Philip Morris Companies Inc.
The most important thing about Juul's latest move to "combat underage use" is that forbidden scents are not the ones most used by teens. – the other flavors, mint and menthol are.
According to federal data from all high schools that used e-cigarettes between 2017 and 2018, nearly 68% reported using flavors of all kinds. But in the same batch of high school students, more than 51% said they used mint and menthol products.
That is why federal officials said in September that they would seek to ban mint and menthol scents, as well as fruit and dessert scents.
The data "show that young people are attracted to flavored e-cigarettes. , including mint and menthol, "Health and Human Services Minister Alex Azar said during a meeting with the Oval Office.
The plan prompted some e-cigarette companies to tackle the legal challenges of such a ban, according to the New York Times. in his message today, Yul stated that he would "fully support and comply with the final policy when effective."