Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Entertainment https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Kanye West has just made its first product drop with Gap – it’s a bright blue $ 200 coat

Kanye West has just made its first product drop with Gap – it’s a bright blue $ 200 coat



On her 44th birthday, Kanye West presents the world with clothing. And if Gap investors are lucky, they may get one later than Yeezy.

With questions swirling on Wall Street around the timing of the highly anticipated clothing line at Gap (GPS) in the West (details are scarce), the retailer released its partnership product on Tuesday. Called the “round jacket,” it’s essentially a modern-looking $ 200 coat. It is only available for pre-orders for buyers in the US, with delivery expected this fall.

No other release dates have been shared as the duo is trying to make a splash for wider performance in the coming months.

Gap CEO Sonia Singal stunned almost everyone on June 26, 2020, when she announced a 1

0-year clothing deal with the West. Shares of Gap rose 42% on the news as investors clung to the idea that West – whose line of Yeezy sneakers essentially saves Adidas – would inject much-needed life into a dying clothing brand in the mall. The line is expected to include hoods, foundations, T-shirts and jogging, but not very publicly shared by the management of Syngal or Gap.

Given market uncertainty, Gap shares have been relatively unchanged since mid-March.

Credit: Gap

Credit: Gap

Surely West did his part to cause excitement during the draw.

He first said he was running for president in 2020. He then said he would not run for president again. He then went to war on Twitter for his well-being with his wife Kim Kardashian and mother-in-law Chris Jenner.

Most recently, the two announced their divorce.

The Yeezy line comes as Gap tries to turn the corner after years of fighting.

To this end, Gap has shown some progress in its latest earnings results. Sales of comparable stores for Old Navy and Athleta rose 35% and 27%, respectively, in the first quarter, amid easy comparisons to stores closed a year ago during the coronavirus outbreak. Sales of the same stores in Gap increased by 29% and decreased by 4% in Banana Republic.

Brian Soci is the editor – in – chief and anchor in Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and onwards LinkedIn.

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