The two new designs KFC unveiled on Wednesday underscore the fact that dinner habits have shifted to delivery rather than restaurant, a trend that began before the pandemic but was accelerated by the coronavirus, “proving the need for a modernized design.” company said.
The existing design of the KFC store, called “American Showman”, will eventually be removed in favor of one of two new concepts.
One design rejects the traditional dining room, an option with fewer square footage that would be ideal for expanding into busier areas such as cities, where real estate is more expensive. Chipotle and Starbucks recently debuted with similar designs that are smaller than typical seats.
7;s other design highlights the drive, which accounts for 60% of the company’s sales in the third quarter. This design has two driving lanes, one of which is designed for mobile ordering. Taco Bell, which is also owned by Yum! Brands (YUM)
, showed a similar idea earlier this year.
This option also includes an outdoor seating area called the Colonel’s Porch and an indoor dining area that is smaller than KFC’s current layouts.
Both concepts feature a brighter brand that highlights KFC’s classic red and white stripes and a brightly lit red bucket that directs customers to a newly installed “cube system” for online and pickup orders.
Some restaurants will have dedicated parking spaces for customers ordering from the KFC app or third-party apps, as well as reserved driver spaces for DoorDash, Uber Eats and Postmates delivery.
KFC said the new designs will be released in three locations in the United States next year, including West Palm Beach, Indianapolis and central Kentucky.
Drive has become even more important for fast-food restaurants during the pandemic, with multiple chains including McDonald’s and Chipotle, revealing in recent earnings calls that restaurants with them have seen faster sales growth. McDonald’s, Burger King and Popeye’s have announced a redesign of restaurants that improve their drive.