KFC is the latest fast food chain to test meat overtime.
KFC have announced that they will test new menu items containing plant-based chicken. The company is teaming up with Beyond Meat, who also partner with Dunkin & Subway to bring meat-free options to their menus.
Starting August 27, customers in Atlanta will be able to try the new chicken beyond fried. While the test is being conducted in only one location on the Cobb Parkway, customers will have the opportunity to try the new item as nails or wings that can be tossed into Nashville Hot, Buffalo or Honey BBQ sauce.
While other restaurants are testing plant-based meat options, KFC will be the first national "fast-food restaurant" to introduce a plant-based chicken option.
"KFC Beyond Fried Chicken is so delicious that our customers will find it difficult to say it is plant-based," boasted KFC US President and Chief Concept Officer Kevin Hohman. I think we've all heard "it tastes like chicken" – also our customers will be amazed and say "it tastes like Kentucky Fried chicken!"
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Beyond meat founder and CEO Ethan Brown said, "KFC is an emblematic part of American culture and brand. I, too, grew up with so many consumers so we can bring fried chicken , with all its KFC-inspired deliciousness on the market, talk about our collective ability we can't meet the user wherever they are and accompany them on their journey. "
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is able to see the legendary Colonel enjoying this momentous moment on his own. "
To celebrate the launch, guests ordering any item on the menu at the Cobb Parkway location between 10:30 a.m. and 6:30 p.m. You will be able to receive a free sample of chicken beyond fried on August 27 as supplies continue.
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Vegetable menu items are becoming more common in fast food chains. Beyond Meat has partnered with Subway & Dunkin & # 39; to try the sandwiches beyond Meatball and beyond Sausage Sandwich respectively. Meanwhile, Burger King has introduced The Impossible Whopper nationwide; uses impossible meat for the burger pie.
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For KFC, as long as the skin beyond the fried chicken is as tasty as the real thing, fans will probably be fine with it.