In a test of the latest meat-over-meat creation, KFC will offer Beyond the Fried Chicken at a restaurant in Smyrna, Georgia, near SunTrust Park in Atlanta.
Beyond Meat ( BYND ) added chicken to its range of plant-based products that include other alternatives to burger, ground beef and sausage, among other meat substitutes. KFC will become the first national fast food restaurant to try chicken beyond the meat
Vegetable-based meat alternatives have become popular in supermarkets and restaurants around the world as people seek eco-friendly and healthier foods to eat. Although the health benefits of plant meat continue to be debated, meat consumption ̵
1; especially red meat – increases mortality, according to a study published last month by BMJ.
Beyond Meat Stocks has been growing since May's initial public offering, rising to $ 150 from the $ 25 IPO price. At one point, Beyond was trading about 10 times its IPO price. The stock has cooled since then, but investor enthusiasm has continued to rise in sales. Rival Impossible is also reported to be planning an IPO.
KFC owned by Yum Brands ( YUM ) is joining a growing list of fast food and fast food restaurants that add meat substitutes to their menus. Customers require them, and companies have so far been pleased to oblige and pleased with the results.
Although KFC stated that the Beyond Meat Test will remain limited to one store in a short time , other restaurants that have tested alternative herbal products have finally expanded their availability. Burger King has recently made its impossible plant-based fillers available in the United States. They began as a small test in St. Louis. Similarly, Tim Hortons of Restaurant Brands began offering sandwiches for breakfast beyond meat as a small dough and extended them across Canada. Dunkin & # 39; ( DNKN ) tested salads beyond meat and egg sandwiches in New York and announced in July that it plans to bring plant-based sandwiches to every U.S. store at
KFC will offer fried chicken in two forms: nuggets or boneless wings, each of which is available in six or 12-piece combined dishes. The wings cost $ 1 each ($ 6 for half a dozen and $ 12 for a dozen), and nuggets are $ 6.49 for six and $ 8.49 for 12. Customers can buy four vegetable nuggets a la carte for $ 1.99.
In his advertisement, KFC says the alternative chicken is "still licking a finger".
"KFC Beyond Fried Chicken is so delicious that our customers will find it difficult to say it is plant-based," said Kevin Hohman, chief concept officer for KFC US. "I think we've all heard 'it tastes like chicken' – good that our customers will be amazed and say 'it tastes like fried chicken in Kentucky!' “