Kim Kardashian-West responded to the controversy of "cultural embezzlement" on his new line of formal clothing, which she called Kimono.
The reality TV star publishes a statement in which he acknowledges the reaction and stresses that he does not plan to change the name of his upcoming line.
"I understand and deeply appreciate the importance of a kimono in Japanese culture, and I have no plans to design or release any clothes that somehow resemble or defame the traditional garment. I made the decision to call my company Kimono to keep the word from its Japanese roots, but nodding to the beauty and detail that goes into the garment. Branding is a source identifier that will allow me to use the word for my figurative clothes and intimate the line, but it does not exclude or restrict anyone, in this case, from making a kimono or using the word kimono in relation to the traditional garment. My brand solutions is built with inclusion and variety at its core, and I'm extremely proud of what's coming, "wrote the full New York Times statement.
-West is not the first to launch a product using the word kimono, and Twitter is immediately outraged by the celebrity's decision to use it for her underwear line.
Those who are upset by the name even invent a "KimOhNo" hashta by playing the word
Follow our FACEBOOK FOR MORE NEWS OF LACTIC ANIMALS
A Change.org petition started also asking for Kardashian-West to change the name. By Friday morning, the petition had nearly 27,000 signatures for its 35,000 signature.