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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Entertainment https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Kim Kardashian's new 'Kimono' brand is getting a lot of backlash

Kim Kardashian's new 'Kimono' brand is getting a lot of backlash



Kardashian West's new shapewear brand, Kimono, has been live less than 24 hours – but it's already angered by a lot of people

Kardashian West took on Twitter on Tuesday to announce her latest range of products. "Kimono is my take on shapewear and solutions for women that actually work," she wrote.

The problem? "Kimono" is already a word.

The dictionary defines "kimono" as "a long, loose traditional Japanese robe with wide sleeves, tied with a sash."

And now, Kardashian West has apparently been trademarked. A search of the United States' Trademark Electronic Search System (TESS) seems to confirm this – there are several live entries for "Kimono", all tied to Kardashian West's new Kimono Intimates brand. They all related to fashion, fashion accessories, and lingerie, and they were all filed a little over a year ago.

Mashable reached out to a professor of commercial law at a UK university to ask about the legality of trademarking an already existing word, and they explained that it could be OK, providing the product is unrelated to the term and consumers will not be deceived by the use

Legality aside, though, many people have called out the brand for its appropriation of Japanese culture

Mashable has reached out to Kardashian West's representatives for comment

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