Keep the “noodles” for yourself.
Kraft Heinz said it would remove all traces of a recent marketing campaign that encouraged fans to “send noodles” (ie noodles) to distant relatives in the pandemic after provoking a backlash from social media users.
Kraft Macaroni & Cheese initially launched the campaign on October 6 – National Noodle Day ̵
“We are all looking for the comforts of home and the traditions that bring us together, such as sharing a box with Kraft Mac & Cheese,” said Martina Davis, Kraft Mac & Cheese brand manager, in a press release issued at the time. “We want to give fans the opportunity to send and share the siren noodles with friends and family.”
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Shortly after the campaign began, social media users and concerned parents called out the brand for what they considered an irresponsible campaign.
Others accuse the brand of “sexualizing” the food or “groom”[ing] kids believe it’s OK and even FUNNY to “send noodles,” according to BuzzFeed News, which is reporting on the end of Kraft’s campaign for the first time.
Meanwhile, the promotion was scheduled to last until October 11, according to Kraft. But on Instagram earlier this week, the brand seemed to acknowledge the concerns and promised to “remove” the campaign from its social media channels.
“For National Noodle Day last Tuesday, we encouraged adults to send free noodles to their loved ones to provide comfort and make them smile,” Kraft Mac & Cheese wrote in a message shared with its Instagram stories. “The social promotion has resulted in more than 20,000 users across the country receiving boxes of America’s favorite Kraft Mac and Cheese.
“We sincerely appreciate and hear all your feedback. This content will be removed from our channels. “
Since Wednesday morning, however, at least some of the posts in “Send nudity” on social networks seemed active.
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And yet, not everyone was so upset by the campaign. Many seemed to enjoy the play on words, while others did not believe anyone would be offended.
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A Kraft spokesman, Heinz, later confirmed to Fox News that the campaign ended on Sunday. In an email statement to Fox News, however. the brand did not specifically state that it would remove its “Send Noods” social media posts. Fox News sought clarification.