You don’t get a complete redesign: The company simply adds the word “breakfast” – instead of dinner – to encourage Americans to start their day with a neon orange cheese with noodles.
The company hopes that the new “breakfast” label can take away some of the shame associated with parents serving their children easy-to-prepare meals in the morning without breakfast.
“The last few months have not been easy and the fight is real for parents with picky children,” the company said in a press release, adding that “56% of parents have served their children Mac & Cheese for breakfast more often during the blockade.” of the condition associated with Covid-19, compared with previous months. ”
The company started handing out to promote the new look of the noodles. To promote its new campaign, Kraft will be handing out a limited edition Breakfast Box this week. The boxes will include a mug, “a springboard for children to color while cooking poppy seeds and cheese,” and a “magnet with suggestions for garnishing breakfast, such as shredded sausage, bacon or scrambled eggs,” the press release said.
So Kraft wants parents to add foods that they would normally serve to their children as breakfast foods as a side dish to their poppies and cheese.