In theory, this system would exclude recycling facilities. The collection in a box can simply be redistributed between manufacturers and turned into new products that do not require any additional materials. (A process known as closed-loop recycling.)
Aldous Hicks, CEO of Lasso, believes that everyone should treat recycling like washing clothes and dishes. “Millions of households are already practicing the exact steps we need to take,”
Price can also be an issue. Hicks told Engadget that his prototype should be completed this quarter. The company has opened reservations on its website, but there is currently no deposit or final price on the sticker. (It’s basically an email update registration sheet.) And when the final version is ready – which is probably 2033, Hicks says it could cost about $ 3,500. It’s terribly expensive, but so are refrigerators when they first hit the market. “In 1919, people paid the then equivalent price of an average new motor car,” Hicks argued in a speech to TEDx.
This price can be offset by recycling payments. On its website, Lasso claims that customers could “receive a cash refund within five years of ownership, depending on your consumption.” The idea is to save someone else’s money by cleaning. For now, however, this is a theoretical business model. Lasso will have to complete his product, complete a pilot program and most likely raise more money to realize his vision. Recycling is a huge challenge, but we’re glad that someone – even if it’s a small start – is thinking about a solution at home.